Christmas provides the greatest opportunity of the year for pubs to change the way customers and potential customers feel about you. That onslaught of the mother-in-law, of cousins who you can't choose and of presents you never really wanted, forces many of us to go doolally and to try something new. But is that what you are offering them?
Matching beers with food is suddenly hot, so making your beer range flex its muscles alongside a Christmas menu is a must. Matching beers with food is surprisingly simple, and perhaps easier than matching foods with wine. The reason lies in the wide range of flavours, textures, colours and alcohol strengths found in the word 'beer'. Whereas wine is white, rosé or red – beer meanders from white to all shades of lemon, from orange to red, and from brown to deepest black.
In terms of strength, wine is confined largely to the 12-14% ABV; but beer moves easily from 0% up to over 26% (it's unfortified, too) and with a wide choice of brews between 3% and 9%. Both beer and wine are transformed by yeasts; but thereafter, whereas wine is confined to just one ingredient - grapes, beer has three – its flavours being drawn from water (95%), barley or cereals (4%), with hops and sundries (under 1%).
The over-riding principle of beer and food matching is to pair the flavour intensity of the beer to the flavour intensity of the food. So delicate fish or a salad needs a delicate beer (either ale or lager – as they can both be elegant); whilst a clonking great beef stew needs a powerful beer, brimming with a hefty quantity of barley and hops.
The second principle is to decide if you want your beer to complement your food, or contrast with it. So a creamy dark stew can either have a creamy dark beer to complement it, such as a sweet malty 'mild' or a creamy 'stout'; or it can opt for a contrast, such as a hearty 'bitter', brimming with tangy orange hop flavours, reminiscent of zesty mustard or soused red cabbage.
For my final principle, I consider what condiment would best suit each food. So, if my lemon sole screams out for lemon or melted butter, I look for a beer with a light, lemony tinge – or one with a soft buttery suppleness. And if my hot chocolate pudding would be good with a raspberry sauce, then a raspberry beer will also hit the spot.

